There's no point for me to steal a game when the legitimate way is easier. Prices on steam are priced appropriately. Steam makes it really easy to purchase and install the games, B. Make it ridiculously easy to buy the product, and price the product appropriately and you will not have a problem with piracy. I think there's no silver bullet DRM and I believe that having a really great distribution model and pricing structure do more in the long run than any kind of strict enforcement of payment. There's no shortage of types of DRM that have come and gone. One by one DRM measures pop up with much hooplah and fanfare to systematically fall off after a year or two of nonstop headaches. I think a lot of folks support DRM and anti piracy measures without knowing about the unintended consequences of the DRM they support. After that, it may or may not work to stop piracy. The first and number one effect of DRM is it inconveniences paying customers. But if they get it right, they could encourage more people to get in on the new Microsoft ecosystem. If countermeasures are too strict, users will still resort to cracks to circumvent restrictions, or even decide to stay on the current version of Windows.
Microsoft will need to carefully balance their re-engagement of pirates and anti-piracy measures. This could help in getting users in heavy piracy regions, such as China, running the same OS as the rest of the world, which in turn could result in higher usage of Microsoft's other services such as Office 365, OneDrive and Bing. While users running pirated Windows will still be running pirated Windows after the upgrade to Windows 10, the company is still planning to "re-engage" pirates by making the upgrade path straight-forward. In current versions of Windows, Microsoft prevents users from customizing their install or using certain features if it detects a non-genuine copy, unless a crack has been installed. This will likely mean that non-genuine users will be subject to anti-piracy countermeasures after the upgrade to Windows 10, if previous versions are anything to go by. However, their Windows license will remain invalid after the upgrade process is complete, meaning they won't really be getting a "free" upgrade to Windows 10. Microsoft has clarified that people who are running a pirated copy of Windows will be able to upgrade to Windows 10 relatively easily. The news seemed a little strange at the time, considering Microsoft's previous stance on piracy, so it's not hugely surprising to discover that it was too good to be true. One story that circulated a couple of days ago claimed that Microsoft would be giving pirates of their operating system a free upgrade to Windows 10.
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